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PR can help startups in increasing brand awareness, get your messages across your target audience including investors. PR for startups is similar to building relationships with customers which takes time and effort but has a HUGE positive impact.
PR (public relations) encourages people to think and speak positively about your business. It improves the reputation of your business and its products. Thus, Business image, reputation and 'what people say' are very important.
The sole objective of media in public relations is to get good and positive coverage for your client. Media acts as an intermediary between an organisation and its target public that creates awareness for the organisation with an ability to create a positive impact for the chosen audience.
A PR strategy helps professionals to plan and deliver strategic activities that work towards achieving business objectives.